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Facebook highlights small businesses as it ramps up Apple criticism – TechCrunch

Facebook highlights small businesses as it ramps up Apple criticism Facebook already made it clear that it isn’t happy about Apple’s upcoming restrictions on app tracking and ad targeting, but the publicity battle entered a new phase today. Over the summer, Apple announced that beginning in iOS 14, developers will have to ask users for permission in order to use their IDFA identifiers for ad targeting. On one level, it’s simply giving users a choice, but because they’ll have to opt-in to participate, the assumption is that we’ll see a dramatic reduction in app tracking and targeting.

Facebook rolls out full-page ads, website complaining Apple is forcing it to get consent before tracking you

Small-biz campaign tugs at heart strings, inadvertently promotes how iGiant is improving privacy Tim Anderson Wed 16 Dec 2020 // 20:58 UTC Share Copy Updated Facebook is running full-page ads in The New York Times, Wall Street Journal and Washington Post today stating that Apple s privacy permissions overhaul in iOS 14 will be allegedly devastating to small businesses. The antisocial network has also gone as far as creating a mini-site to campaign for the claimed benefits of personalized advertising, an area that has helped to make CEO Mark Zuckerberg rich. The issue that bothers Facebook is Apple s AppTrackingTransparency Framework. Developers have been told: With iOS 14, iPadOS 14, and tvOS 14, you will need to receive the user s permission through the AppTrackingTransparency framework to track them or access their device s advertising identifier. Tracking refers to the act of linking user or device data collected from your app with user or device

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