Virtual roundtable sheds light on role of intellectual property for SMEs
By Batool Ghaith - Apr 28,2021 - Last updated at Apr 28,2021
Participants take part in a virtual roundtable organised by the US embassy in Amman for small- and medium-sized enterprises in Jordan titled ‘How IP Can Help Take Your Ideas to Market’ on Tuesday (JT photo)
AMMAN Intellectual property (IP) could be a company’s biggest asset when done right, according to experts.
Marking World Intellectual Property Day and International Property Rights Week, the US embassy in Jordan on Tuesday presented a virtual roundtable for small- and medium-sized enterprises (SMEs) in Jordan titled “How IP Can Help Take Your Ideas to Market”.