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Mixed martial arts brand Wimp 2 Warrior lands $7.5 million to digitise its gym program
Simon Thomsen - July 4, 2021 2 MIN READ
Photo: AdobeStock
Mixed Martial Arts (MMA) program Wimp 2 Warrior has raised $7.5 million to go digital.
The raise was backed by the News Corp Scaleup Media Fund, Mark Bouris, the Smorgon family’s Sandbar Investments, Altor Capital, Shaw & Partners, and Lucerne Investment Partners.
The venture last raised $2 million two years ago from ex-MLC CEO Geoff Lloyd, former Foxtel boss Richard Freudenstein, Village Roadshow’s Graham Burke, and Origin Energy CEO Frank Calabria.
With gyms repeatedly on the frontline of government lockdowns, the business is now hoping its Charles Atlas 2.0 promise to turn mild-mannered blokes into Conor McGregor-level fighting machines can enlist tech to create a greater level of engagement with MMA fans.