VIC Premier
The Andrews Labor Government is accelerating regional Victoria’s recovery from the coronavirus pandemic by investing in dozens of projects that create jobs, encourage visitors and support local communities.
Minister for Regional Development Mary-Anne Thomas today announced support of $500,000 for acclaimed tourist attraction Sovereign Hill in Ballarat – to back its
Winter Wonderlights campaign to encourage more visitors.
The allocation is part of a $10 million investment in more than 50 projects through the Government’s
Regional Recovery Fund – designed to address community needs and help businesses thrive.
Each year, Sovereign Hill is transformed into a winter wonderland with Christmas decorations, light projections and falling snow but due to the pandemic, the event was cancelled last year. The new funding will drive a marketing campaign to encourage more visitors over the winter months, including overnight visitation.