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Video Today, Mattel s timeless toy brand Barbie kicks off A doll can help change the world,” a new campaign inspired by recent neuroscience research indicating the positive cognitive and behavioral impacts of playing with dolls. Can a doll change the world? Mattel thinks so. The toy giant is today debuting a global campaign inspired by the findings of a recent neuroscience study conducted by researchers at Cardiff University in conjunction with Barbie. Part of Barbie’s “You Can Be Anything” initiative which seeks to empower children to pursue their dreams the new campaign, “A doll can help change the world,” features various scenes of children engaged in thoughtful acts with their dolls. Each moment is paired with a text overlay, stressing the value of qualities like empathy, generosity, patience, inclusivity and understanding. The film wraps with a series of quick cuts: one child pushes a doll on a swing, while another brushes a doll’s hair. It closes with the

United statesKatie acostaLisa mcknightSarah gersonWashington postCardiff universityCreative worksஒன்றுபட்டது மாநிலங்களில்கேடீ அகஸ்டாலிசா மக்நைட்சாரா கெர்சன்வாஷிங்டன் போஸ்ட்கார்டிஃப் பல்கலைக்கழகம்படைப்பு வேலை செய்கிறது