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Cinema will witness a growth of 161 per cent 17 Feb, 2021 - 05:34 PM IST     |     By indiantelevision.com Team     NEW DELHI: The Covid-2019 pandemic has pushed the Indian advertising market at least two years back, but 2021 will witness a growth of 26 per cent in adex, taking it to Rs 68,325 crore, a recently released report by Pitch Madison predicts.  While launching the report, Madison World CMD Sam Balsara noted, “In absolute terms, adex has degrown from Rs 67,603 crore to Rs 54,151 crore in 2020, a drop of a whopping Rs 13,452 crore, the highest ever drop in one year in the history of Indian adex. The last time Indian adex has seen any negative growth was way back in 2009 when on account of the Lehman crisis, Indian adex had degrown by nine per cent. At Rs 54,151 crore adex today has gone back to the level it had achieved in 2017 and if you look at only traditional adex, then it has gone back to the level that we achieved five years ago in 2015.”

United kingdomSam balsaraPitch madisonMadison worldIndian adex marketMadison reportஒன்றுபட்டது கிஂக்டம்சாம் பைசர்சுருதி மாடிசன்மாடிசன் உலகம்மாடிசன் அறிக்கை