Promoting an end to commercial livestock farming and fishing
Impossible Foods is working on milk and fish substitutes as its founder pledges to put an end to the animal agriculture industry
By Patrick Greenfield / The Guardian
Patrick Brown is on a mission: to eradicate the meat and fish industries by 2035. The chief executive of Impossible Foods, a California-based company that makes genetically engineered plant-based meat, is deadly serious.
No more commercial livestock farming or fishing. No more steak, fish and chips or roast dinners, at least not as you know them.
In their place, his company’s scientists and food technicians will create plant-based substitutes for every animal product used today in every region of the world, he promises.
Patrick Brown is on a mission: to eradicate the meat and fish industries by 2035. The CEO of Impossible Foods, a California-based company that makes genetically engineered plant-based meat, is deadly serious. No more commercial livestock farming or fishing. No more steak, fish and chips or roast dinners, at least not as you know them. In their place, his company’s scientists and food technicians will create plant-based substitutes for every.
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Patrick O. Brown, CEO of Impossible Foods, recently spoke at Web Summit, a virtual conference attended by 100,000 people, about the future of food which he sees as devoid of all animal products. “Our mission is to completely replace the use of animals as a food technology by 2035. We’re dead serious about it and we believe it’s doable,” Brown said during the conference. “I was confident that we would succeed when I launched this company, and now I’m completely confident. It’s game over for the incumbent [meat] industry they just don’t realize it yet.”
The beginning of the end