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SFBT Wednesday Digest: Oakland stadium ruling; Impossible s new sausage deal
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Starbucks Indonesia Adds First Vegan Meatball Sandwich to 460 Locations
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Throughout the month of April, Starbucks is giving Starbucks Rewards members a chance to win a year’s worth of non-dairy beverages through its new Starbucks Earth Month Game. The game supports Starbucks’ Plant Positive initiative, a sustainability plan to cut its carbon, water, and waste footprints by half by 2030. A recent audit showed that dairy is the number one driver of Starbucks’ global carbon footprint and the chain has chosen to focus the game on giving away non-dairy beverages, and other eco-friendly items, to promote more sustainable options. “Our Planet Positive initiatives have a central role in our long-term business strategy, and directly address what our customers are asking for,” Starbucks CEO Kevin Johnson said. “We are moving toward a more circular economy, and we are doing so in a very intentional, transparent, and accountable way.”
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Starting April 12, smoothie chain Jamba will add the Impossible Handwich to its permanent breakfast menu nationwide at its 725 locations. The new sandwich is available for $3.79 and made with a plant-based Impossible Sausage patty and served with dairy cheese on a toasted sprouted grain bun. A spokesperson for Jamba told VegNews that customers can omit the cheese and VegNews can confirm that the bread used is free from animal-derived ingredients.
“At Jamba we pride ourselves in offering our guests a wide selection of menu items that meet all lifestyles,” Danielle Fisher, Vice President of Marketing at Jamba, told VegNews. “For years we’ve been a go-to morning stop with our freshly blended smoothies, juices, and bowls. Now, the Impossible Handwich, featuring delicious sausage made from plants, along with our Classic Handwich and Egg Bake, deliver guests flavor-packed, hand-held options that bring even more variety as they kick start their day. We look forward to see
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ResearchAndMarkets.com s offering.
Worldwide plant based meat market was US$ 5.6 Billion in 2020 and will grow with a double-digit CAGR of 15% during the forecast years of 2020-2027 to reach US$ 14.9 Billion by 2027.
Plant-based meat offers an alternative combining ingredients in novel ways. It delivers the complete culinary experience of meat without the need for any single animal. Plant-based meat fits seamlessly into consumers due to culinary traditions. Globally, apprehension regarding healthy diet surge coupled with the increasing awareness about animal rights is driving the plant-based meat industry.
Currently, plant-based meat is an essential component of the vegan diet, in which people adopt a plant-based eating lifestyle that is devoid of animal-based foods. Plant-based food products contain protein, vitamins C, iron, and fibre intakes and processed in lower saturated fats and calories. Besides, due to its meaty texture, juiciness
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