Nanushka Gives Poor Art A New Meaning vmagazine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from vmagazine.com Daily Mail and Mail on Sunday newspapers.
Founder of Nanushka, Sandra Sandor discusses the core values of her minimalist eco-conscious brand, known in the industry for reducing its carbon footprint.
What do the first 30 mins of the day look like, your morning routine?
I start my day with a quick meditation to prepare myself for the day, followed by a morning coffee and a walk with my dog Ginie. SUBSCRIBE
What inspired you to launch Nanushka?
I founded Nanushka in 2005, right after graduating from London College of Fashion. I was very inspired by the theme of my thesis which I really wanted to develop further, into a full collection and not just a few pieces. The theme was connected with the Bauhaus movement which was very significant in Hungary and the concept which lies on “Form follows Function” became one of Nanushka’s key founding values. I believe that a garment has to be functional, comfortable and serve its purpose besides being beautiful.
March 08, 2021
Instagram/aminamuaddi
[embed]https://www.instagram.com/p/CMCjhUYHHKU/?utm source=ig web copy link[/embed]
Beyoncé (above), Adele, Ariana Grande and Jennie from Blackpink are among the international stars who have been spotted in Marine Serre’s signature crescent moon-print bodysuits and tops.
The French designer, who won the LVMH Prize for Young Designers in 2017, has managed to straddle the worlds of high fashion and streetwear, and has made upcycling and sustainability key tenets of her brand. She recently collaborated with rapper A$AP Rocky on a collection made of regenerated garments.
Jacquemus
[embed]https://www.instagram.com/p/CJ39VtYMkRS/?utm source=ig web copy link[/embed]
Nanushka introduces its newest collection for the Fall/Winter 2021 season entitled Forced Perspectives and it dives into an eclectic theme. This season, the brand explores surrealist archetypes that stem from optical illusion, with the fusion of fantasy and reality at the forefront.
This considers the concepts of naivety and creative optimism throughout the capsule, Sandra Sandor, the brand s creative director draws inspiration from Dali s installation in Girona, Spain s Theatre-Museum. Sandor states, “I started thinking about how a person’s features affect our opinions of them, and how wearing masks has made life feel quite anonymous. It led me to consider what we reveal and what we conceal in a new way. Although imaginative, Forced Perspectives does not violate the assumption that clothes are objects designed primarily to be worn – and worn in real life. Form and function is always at the core of Nanushka.”
Nanushka Fall 2021 Ready-to-Wear Collection vogue.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from vogue.com Daily Mail and Mail on Sunday newspapers.