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It s complicated: Apple, Facebook heat up ad brawl

Apple and Facebook have changed their relationship to it s complicated. Speaking at a Data Privacy Day this week, Apple CEO Tim Cook blamed advertising-based social network platforms – whoever could he have meant? – for causing caused real-world violence and dehumanizing users. It was a message about as subtle as a Santa Clara trolley. At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good engagement, said Cook. Nodding at the January 6 storming of the US Capitol, he added: It is long past time to stop pretending that this approach doesn’t come with a cost – of polarization, of lost trust and, yes, of violence.

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