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July 22 2021, 6:00 am | BY Ricki Green | 15 Comments With the ever-growing gap between the haves and the have-nots in the world, two Melbourne based advertising veterans have decided to redress the balance by establishing a not-for-profit, for-purpose agency Silver Lining.   Co-founded by creative director Alex Wadelton (The Right-brain Workout, ex-McCann, GPY&R, DDB) and managing director Jonny Clow (ex-VERSA, VMLY&R, BD Network) the duo will create social impact, with 100% of profits re-directed into charity and social good. And they aim to make that difference by delivering ideas that work across advertising, PR, broadcast, digital, direct marketing, radio, and that-hasn’t-been-done-before for charities, not-for-profits, and big business committed to actioning their corporate social responsibility plans.

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