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By Nikki Courtney
Apr 26, 2021
If you’re in the market for a new car, expect to pay sticker price. “Yes,” says Roger Elswick, president of the Houston Automobile Dealers Association. “That is primarily related to a reduction in incentives that the manufacturers are providing because they can’t keep up with the demand.”
Deals are not to be had as a shortage of computer chips cripples manufacturing worldwide and drives prices up. It’s those basic rules of supply and demand that we keep running in to. There is exploding demand for the purchase of new cars, and used cars, something Elswick has seen at his Community Toyota dealership in Baytown. “We had a customer come into our showroom trading in a 4 Runner, and we paid him more than what he paid for years ago!”