Source: Wikipedia
Start by brainstorming by identifying the problem your app is going to solve and the possible scenarios in which someone might use your product. Once you have identified what you are solving, create personas that represent the individuals likely to be interested in your product. Personas should reflect the robust customer data you’ve garnered over time or thorough research identifying the problems or needs of your audience.
The best way to get started is to start writing ideas down; anything goes, get as many thoughts on paper without trying to validate them, let your creative side rule the session. If you are comfortable using online tools, there are many tools to help you brainstorm and organise your thoughts.
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