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How a pandemic survival strategy birthed Bengaluru D2C startup Deep Rooted.Co When the pandemic brought a Bengaluru firm supplying fruits and vegetables to restaurants on the verge of closure, its founders started delivering to apartments instead. That led them to set up the D2C farm-to-fork startup Deep Rooted.Co. 0 claps Until early last year, Avinash R, and Santosh Narasipura were managing 100 acres of greenhouses, supplying vegetables to 130 restaurants in Bengaluru, and were happy that their farm-to-fork business was growing, when the pandemic and the ensuing lockdown almost brought it to a standstill. The founders had been using 15 sub-one tonne trucks to deliver 5,000 tonnes of vegetables every year. So, during the first few months of the pandemic, April-June 2020, the business made losses on at least 300 tonnes of vegetables because buyers hotels and cloud kitchens had shut down.

Andhra pradeshTamil naduSantosh narasipuraGururaj raoArvind muraliCardiff universityUniversity of mannheimRooted coDeep rootedStar bazaarClover venturesAvendus capitalஆந்திரா பிரதேஷ்தமிழ் நாடுசந்தோஷ் நரசிபுராகுருராஜ் ராவ்