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European lawmakers are cracking down on modified social media photos.
According to Vice, the Norwegian government has passed new regulations that require users to label content that has been retouched. The law, which was passed last month as an amendment to the country’s Marketing Act, only concerns advertisers and influencers who receive some kind of payment in exchange for the modified posts. Any photos in which “a body’s shape, size or skin has been changed by retouching or other manipulation” is subject to the new rule.
“Body pressure is present in the workplace, in the public space, in the home, and in various media, etc,” the Ministry of Children and Family wrote when proposing the amendment. “Body pressure is always there, often imperceptibly, and is difficult to combat. A requirement for retouched or otherwise manipulated advertising to be marked is one measure against body pressure … The measure will hopefully make a useful and significant contribution
Norway to Jail Influencers Who Fail to Label Retouched Photos on Instagram
VladTV
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A new law in Norway is coming into force that will mean social media influencers can t post modified photos without declaring the edits. You are beautiful, don t throw that away for some extra likes. That s not real life, influencer Madeline sayshttps://t.co/1vEdtITtxw BBC Newsbeat (@BBCNewsbeat) July 6, 2021
According to Vice, a new law in Norway will force influencers to label all retouched photos on social media or face possible jail time.
The new law, which was an amendment to the country’s Marketing Act, targets advertisers and influencers compensated for modified posts. This includes any posts where “a body’s shape, size or skin has been changed by retouching or other manipulation.”