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World of Hyatt is the Silver award recipient with a score of 805, followed by
Hilton HHonors, the Bronze award recipient, with a score of 793.
The 2017 Hotel Loyalty Program Satisfaction Study measures member satisfaction with hotel rewards and loyalty programs. The study is based on 4,682 responses from rewards program members who experienced five or more trips in the past 12 months and was fielded in September-October 2017.
Study Rankings
WESTLAKE VILLAGE, CA – Hotel loyalty and reward program features and benefits earning and redeeming rewards prove key to member satisfaction regardless of the number of hotel brand locations, acco
WESTLAKE VILLAGE, CA – Hotel loyalty and reward program features and benefits earning and redeeming rewards prove key to member satisfaction regardless of the number of hotel brand locations, according to the J.D. Power 2015 Hotel Loyalty/Rewards Program Satisfaction ReportSM released today.
The report measures customer satisfaction by examining six factors (in order of importance): account maintenance/management (23%); ease of redeeming points/miles (22%); ease of earning points/miles (18%); reward program terms (16%); variety of benefits (16%); and customer service (5%). Satisfaction is measured on a 1,000-point scale. Overall satisfaction with hotel loyalty/rewards programs improves to 701 in 2015 from 676 in 2014.