Xbox fridge fanatics, you're finally getting your wish come this year's holiday season: Microsoft just announced it at their E3 2021 presentation, because why not?
Karthik Iyer | Published on 04 Apr 2021
When Microsoft first revealed the Xbox Series X back in 2019, the internet went wild with memes comparing it to a fridge. Microsoft gracefully embraced the memes and ended up making a 1:1 scale replica which it gave to some prominent figures in the industry.
While the original Xbox Series X fridge was limited to a few units, Xbox marketing boss Aaron Greenberg promised that if Xbox won against Skittles in the final round of Twitter’s inaugural #BestOfTweets Brand Bracket, they would make actual Xbox Series X mini-fridges. Well, you know what? It won and Xbox is keeping good on its promise.
Microsoft Is Working On Xbox Series X Mini Fridge
Xbox Series X has been mocked for its shape as it bears a resemblance to a fridge. It all started from memes, however, the company took it seriously. Recently, there was a Twitter competition called #BestOfTweets Brand Bracket. In the final round, Microsoft was facing Skittles. To win this Twitter battle, Xbox Marketing Head Aaron Greenberg said if Xbox wins, they will launch Xbox Series X Mini fridge. And well, Xbox won. Some people thought it was an April fool’s joke however the marketing head cleared that this is not a joke and they are serious about it.
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