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Pepperfry Revenue Grows 26%; Lower Advertising Costs Help Trim Loss

After a year when its loss increased 72% year-on-year (YoY) to INR 183.49 Cr, Pepperfry managed to turn the tide, rein in the expenses and cut losses by 33% to a little over INR 122 Cr.  A chief factor for Pepperfry’s better financial performance was the increase in revenue by 26% YoY to INR 260.61 Cr. Moreover, expenses fell, albeit marginally, by 1.79% to INR 383 Cr.  Of the company’s total revenue, INR 246 Cr was operational revenue, of which, INR 245,88 Cr was from the sale of services, while INR 0.15 Cr was license fees.  For Pepperfry, revenue from operations comprises commission from suppliers of furniture and other products sold through its ecommerce site and app. The company has a contractual arrangement with many of the suppliers. In addition to over 10K sellers, the company has 10 private label brands including Woodsworth, Mintwud, Casacraft, Amberville, Bohemiana, Mudramark, Mollycoddle, Clouddio, Primorati and Mangiamo.

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