Zaxby s
The first code name generator tweet saw a 67 percent increase in engagement.
After reigniting the Chicken Sandwich Wars with the release of its new Signature Sandwich, Zaxby s has deployed a military-themed code name generator for brand loyalists. Real-time custom military badges paired with fun, nonsensical names have created a viral sensation on Twitter, where Zaxby s originally launched its infamous Y all ready? tweet, declaring The Chicken Sandwich War Ain t Over Yet.
The first code name generator tweet saw a 67 percent increase in engagement and was followed by a Chicken Sandwich War, Name Generator chart that mobilized Zaxby s legions of fans to come up with their own code names based on their birth month, birthday and first initial. The guerilla social stunt leveraged Zaxby s quirky brand personality and unleashed a barrage of user-generated content.