Zaxby's
The first code name generator tweet saw a 67 percent increase in engagement.
After reigniting the Chicken Sandwich Wars with the release of its new Signature Sandwich, Zaxby's has deployed a military-themed code name generator for brand loyalists. Real-time custom military badges paired with fun, nonsensical names have created a viral sensation on Twitter, where Zaxby's originally launched its infamous "Y'all ready?" tweet, declaring The Chicken Sandwich War Ain't Over Yet.
The first code name generator tweet saw a 67 percent increase in engagement and was followed by a Chicken Sandwich War, Name Generator chart that mobilized Zaxby's legions of fans to come up with their own code names based on their birth month, birthday and first initial. The guerilla social stunt leveraged Zaxby's quirky brand personality and unleashed a barrage of user-generated content.