As part of our deep dive into all things gaming, Murdoch Rawson of Ichi Worldwide explains the rules that non-endemic brands need to play by if they really want to reach gamers.
Plenty has been written about the rise of gaming. It has permeated popular culture and transcended once-humble industry roots to a point where ‘gamers’ are simply considered the next generation of consumers.
So we know it’s the new standard, we know it’s driven by the younger generation and we know just how valuable the market is. But as non-endemic brands increasingly target gamers, do they really know what they’re doing?
The KFConsole has arrived. Forged from the fires of the KFC ovens and built by Cooler Master from the ground up, there has never been a tastier way to experience the latest titles in stunning 4k, 240fps.
World’s First Built-In Chicken Chamber
Never risk letting your chicken go cold again thanks to the patented Chicken Chamber. Utilizing the systems natural heat and airflow system you can now focus on your gameplay and enjoy hot, crispy chicken between rounds.
Built & Designed By Cooler Master
At Cooler Master, we’re wired different. We go way beyond the outside of the box to deliver cutting-edge performance with a touch of class. Our expert Mod team, lead by the legendary Swedish craftsman “Timpelay”, set about building this awesome beast and boy did he deliver!
The console is designed by Cooler Master, a Taiwanese computer hardware manufacturer that mostly focuses on cooling systems for desktops. The company also manufactures gaming keyboards, chairs, monitors, and more.
Price
The exact cost of the KFC Console is currently unknown. Cooler Master’s product output mostly consists of cheap PC hardware, so it can be assumed that the weird new system will follow suit. However, at the time of this writing, how much it will cost to buy the console has yet to be revealed.
The console looks set to be powerful, with it reportedly capable of 240 FPS gameplay, 4K visuals, and ray tracing. This means that it has the potential to cost more than the PS5 and Xbox Series X, given that it will essentially be a capable PC but in your living room.
Origin
Have you ever gotten so hungry playing a video game that you wish you could just eat whatever was inside your video game console?
In 2020, fast food chain KFC added another memorable marketing stunt to its end-of-year blitz. First it was a KFC-themed mini-soap opera titled, “A Recipe for Seduction.” Now it’s KFConsole, a video game console with a storage area that keeps snacks (chicken) warm.
The idea was initially floated on Twitter in June 2020 when the account for KFC Gaming (which is a thing, no doubt, because it’s 2020) posted a video that showed a grill-like device inside a bucket-shaped console. People expressed skepticism. Is it a marketing stunt, or a real gaming console set to be mass-produced for KFC-loving gamers everywhere?
The device will serve up hot video game action and hot chicken simultaneously. https://t.co/qTrX7bK2vP USA TODAY (@USATODAY) December 25, 2020 KFC is apparently moving ahead with its plan to release the KFConsole, a high-powered gaming computer that also keeps chicken warm. Resembling a…