Sarawak’s kolo mee to get S$500,000 worth of publicity in Singapore 26 Apr 2021 / 11:20 H.
KUCHING: The Sarawak Trade and Tourism Office Singapore (STATOS) is estimating to get publicity value of more than S$500,000 (about RM1.54 million) from a “We Love Sarawak Kolo Mee” promotional campaign in the republic.
STATOS said the campaign would be conducted with the collaboration of convenient store chain 7-Eleven, where the message would be splashed at all the chain’s 425 outlets in Singapore between April 14 and May 11 this year.
“Anyone purchasing 7-Eleven’s Kolo Mee can enter their details online with proof of purchase to win a number of double tickets to enjoy Sarawak Food trail tours in Singapore,” it said in a statement today.
Sarawak s kolo mee available at Singapore s 7-Eleven stores until May 11
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