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CEO of the Forum Cinemas chain Kristjan Kongo admits that the attendance numbers of cinemas for the first week after restrictions were eased was below expectations. Sõprus and Artis cinemas were however pleased with attendances and said some movies have even been to a full house.
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MM Grupp Abandons Purchase of Forum Cinemas in Estonia
TALLINN: The Estonian Competition Authority announced on 19 February 2021 that MM Grupp OÜ’s purchase of Forum Cinemas OÜ has been broken off as the parties decided to abandon the transaction.
Tallinn-based MM Grupp is a large-scale investment company operating among other spheres in the media, real estate and entertainment business. In August 2020 it was announced that MM Grupp’s cinema chain Apollo Grupp would buy the cinemas belonging to Sweden’s Forum Cinemas.
Apollo Grupp operates 10 cinemas in Estonia, including four cinemas in Tallinn and two in the second-biggest town Tartu. In addition, MM Grupp has a strong position in film distribution. Forum Cinemas operates three cinemas in Estonia, including the Coca-Cola Plaza in Tallinn.
Estonian competition watchdog terminates deal of MM Grupp and Forum Cinemas 2021-02-20 LETA/BNS/TBT Staff
TALLINN – The Estonian Competition Authority has terminated the proceedings concerning the concentration of MM Grupp OU and Forum Cinemas OU, as the parties decided to abandon the concentration.
As a result of the proceedings, the Competition Authority came to the conclusion that the concentration could significantly harm competition in cinemas, as the combined market share in Tallinn would have increased to more than 80 percent and in Tartu to more than 90 percent, the authority said.
In addition, one of the parties to the concentration has a strong position in the film distribution product market, which would in turn amplify the negative effects of the concentration, the Competition Authority said.