By Megan Tatum2021-02-19T11:16:00+00:00
Selling food and drink via livestreams is big business in China, with brands shifting thousands of products in a matter of seconds, and making a lot of money doing it. The phenomenon hasn’t quite taken hold in the UK yet but a lot of familiar brands have been taking advantage of the trend, here are a few examples.
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Carrefour
In November and December 2020, French supermarket chain Carrefour teamed up with livestreaming platform Quidol to host an interactive festive shopping experience. Using the platform, the retailer was able to integrate live broadcasts with its own e-commerce site, featuring product demonstrations and the ability for viewers to ask real-time questions and get instant answers from hosts. Plus, time-limited special offers for those that bought directly via the livestream.