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March 17 2021, 8:08 am | BY Kim Shaw | No Comments
Following the launch of the Chronomat women’s 32 and 36 watches, luxury watchmaker Breitling has launched a regional interpretation of its global Spotlight Squad via MASH, pushing the boundaries of what it means to be a woman of purpose, action and style.
MASH were appointed to develop an Asia extension of Breitling’s global Spotlight Squad which features American ballet dancer Misty Copeland, award-winning actress and producer Charlize Theron, and Chinese actress and philanthropist Yao Chen.
Drawing inspiration from the progressive mindset of women who are decisive leaders of change, the regional campaign includes supermodel and social activist Cindy Bishop from Thailand, singer and entrepreneur Isabella Wong, also known as Bella Kuan, from Malaysia and wakesurfer and business owner Cassandra Tan from Singapore. The tagline ‘Chosen, Not Given’ represents a growing trend of women, especially in Southeast Asia wh