According to Boats Group, Newcomers Are The Largest Segment Submitting Leads
Study matched U.S. leads from Boat Trader, YachtWorld and boats.com with purchases and revealed nearly 60% of people submitting leads were first-time buyers, plus more key insights
- Overall lead conversion rose to 17.5%, meaning that one in six sales leads submitted on a Boats Group portal resulted in a boat sale
- Of the total purchases made by people that submitted a lead on a Boats Group site, 36% were new boats
- People with no prior evidence of boat ownership made up 56% of Boats Group s users submitting leads
Private equity firm Permira to buy majority stake in Boats Group
reuters.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from reuters.com Daily Mail and Mail on Sunday newspapers.
Vista Equity Partners, a global investment firm focused exclusively on enterprise software, data and technology-enabled businesses, has announced two leadership appointments to its private equity funds.
Rachel Arnold will be appointed senior managing director and co-head of Vista’s endeavor fund alongside current co-head
René Stewart.
Patrick Severson will be appointed senior managing director and co-head of Vista’s foundation fund alongside current co-head
Marc Teillon.
“Rachel helped launch the endeavor fund, and it is a privilege to now partner with her to co-lead one of the world’s largest tech buyout funds led exclusively by women,” said Stewart. “Her strong leadership, proven ability to build and inspire teams and strategic operating expertise will be powerful tools as fund co-head.”
Bloomberg Adds Analytics Firm Second Measure
Bloomberg L.P. has purchased consumer data analytics company
Second Measure. The acquisition strengthens Bloomberg’s offerings on company information and market data.
Second Measure helps businesses gain insight into their performance and consumer behavior with data analytics services. “Our clients are increasingly incorporating non-traditional data in their investment and business strategy decisions. We’re committed to helping them extract high-value insights from those datasets faster, through innovative technologies and sophisticated models like those developed by Second Measure,” says Bloomberg chief technology officer
Shawn Edwards.
Vista Equity Partners, a global investment firm focused exclusively on enterprise software, data and technology-enabled businesses, has announced two leadership appointments to its private equity funds.
Permira Backs Boats Group
Permira has taken a majority stake in software company
Boats Group from
YachtWorld, Boat Trader, boats.com, Cosas De Barcos, Annonces du Bateau and
Botentekoop. “Boats Group’s ability to provide boat buyers and sellers with differentiated, network-effects powered services and solutions has made it the definitive platform for the recreational boating space, attracted a very loyal customer base, and propelled stand-out growth and profitability,” says Permira principal
David Erlong. “The recreational marine industry is still in the very early innings of its digitization journey with many unmet needs.”
RBC Capital Markets is serving as financial advisor to Permira, and
vimarsana © 2020. All Rights Reserved.