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Coke is Changing the Recipe of a Popular Drink A Lot Could Go Wrong
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This is how Coca-Cola comes up with new flavors
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Details 29 July 2021
Coca-Cola and Campbell Soup Company have made a move into the non-fungible token (NFT) scene, joining brands such as Budweiser, Dole, P&G and Warner Bros, among others. Ahead of International Friendship Day on 30 July, Coca-Cola is auctioning a set of four collectible NFTs. The Friendship Box was inspired by video-game loot boxes, playing on the popular video game feature involving sealed mystery “boxes”.
The collection comprises some of Coca-Cola’s reimagined iconic assets, with each NFT inspired by shared moments of friendship. According to Coca-Cola, the digital collectibles were created in partnership with developer Tafi, creator of custom 3D content for avatar and emoji systems, with the initial concept developed by Vice Media s VIRTUE.
Coke is giving one of its most popular drinks a makeover
By Danielle Wiener-Bronner, CNN Business
If you’re a big fan of Coca-Cola Zero Sugar, you may want to brace yourself: The recipe for your beloved drink is changing.
Coca-Cola said Tuesday that it is tweaking the beverage in an effort to make the drink taste more like regular Coke. The product’s can will also look different all red, rather than red and black.
The move comes as Coca-Cola focuses its resources on its trademark products, including Coke, Coke Zero Sugar and Diet Coke after discontinuing some struggling brands. The company hopes the updated version of Coke Zero Sugar will attract more consumers.
Coke Zero Getting A New Taste And New Look - WCCB Charlotte s CW
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