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Why has the Kogan (ASX:KGN) share price plummeted 10%?

Why has the Kogan (ASX:KGN) share price plummeted 10%? Ken Hall | April 23, 2021 10:09am | More on: The Kogan.com Ltd (ASX: KGN) share price has plummeted in early trade today, dropping 10.4% in the opening moments. That comes after the Aussie online retailer’s latest business update highlighting “strong growth” in multiple metrics. At the time of writing, the Kogan share price is trading at $11.17 apiece.  What’s driving the Kogan share price? Kogan this morning provided an update for the quarter ended 31 March 2021 (Q3 2021). The Aussie conglomerate reported a more than 47% increase in group gross sales, comprising both Kogan.com and Mighty Ape. Kogan is integrating Mighty Ape after acquiring the Kiwi online retailer for $122 million in December 2020. 

Kogan Marketplace sees sales nearly triple year over year

Kogan Marketplace s gross sales have grown by 194.3 percent in the first half of FY21 compared to the same period last year, according to an ASX half-year report. Gross sales for the online retailer s third-party listings division netted the company over $150 million in gross sales and accounted for 11.7 percent of the gross profit of the company as a whole for H1 FY21. Overall, Kogan Group saw a massive year over year increase, including $638.2 million in gross sales, up 97.4 percent from the prior year. It also reached a new milestone as Kogan.com surpassed 3 million customers. “We launched Kogan.com to change the retail industry nearly 15 years ago, and we would’ve been cheering if we helped 3,000 customers that year,” founder and chief executive Ruslan Kogan said.

Kogan just getting started as active customer base cracks 3 million

Kogan just getting started as active customer base cracks 3 million
ragtrader.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ragtrader.com.au Daily Mail and Mail on Sunday newspapers.

Kogan at 3M customers: we re just getting started

Kogan at 3M customers: ‘we’re just getting started’ During the six months ending 31 December 2020, Kogan reported gross sales of A$638.2 million. Ruslan Kogan (Kogan) Credit: Kogan Online electronics retailer Kogan has touted a new record in its latest half-year financials, claiming more than 3 million active customers, with the company’s founder and CEO Ruslan Kogan saying that, despite the milestone, it feels like his company is just getting started. We launched Kogan.com to change the retail industry nearly 15 years ago, and we would ve been cheering if we helped 3,000 customers that year,” Kogan said of the company that bears his name.

A sale a second: Kogan records biggest Black Friday in history

A sale a second: Kogan records biggest Black Friday in history
ragtrader.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ragtrader.com.au Daily Mail and Mail on Sunday newspapers.

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