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(Courtesy of Virginia Beer Company)
EDGE DISTRICT Beer, people, purpose. These are the three priorities the holds close to its heart.
So when an opportunity sprang up to craft a beer that embodied all of these qualities and support the LGBTQ+ community, co-founder of VBC, Robby Willey, said that it was just the natural thing to do.
“This one checked off all three boxes,” he said of the hazy IPA brewed by VBC that is fittingly named
While the origins of the phrase, “Friend of Dorothy” have been debated, some harken it back to Judy Garland’s character in the beloved classic, “Wizard of Oz,” singing the iconic song, “Over the Rainbow.” Judy Garland went on to become an icon for LGBTQ+ for her acceptance and love for the community. To learn more about this phrase, click here.
WILLIAMSBURG, Virginia – In late 2020, The Virginia Beer Company donated proceeds from their release of Black Is Beautiful Imperial Stout (part of the global initiative started by Weathered Souls Brewing Co.) to Media Mentors. Media Mentors is a Hampton Roads based non-profit organization whose mission is to provide youth in “The 757” (Hampton Roads area of Virginia) with tools, education, and platforms to create and own their narratives. But the relationship that began when the founder of Media Mentors was introduced to the founders of Virginia Beer Co. to discuss how to partner for the release of Black Is Beautiful has now grown into a year round partnership, with a new fundraiser focusing on art inspired by Black Is Beautiful.
Virginia Beer Co. co-founder Robby Willey is part of a push to market the Edge District, an area of food, drink and other businesses that runs along Second Street, Merrimac Trail, Capitol Landing Road and the 143 Corridor.
Williamsburg, Va. When The Virginia Beer Company’s management team made the executive decision on 3/16/2020 to close their taproom and shift entirely to curbside to-go operations, there was no precedent for how to plan for the future of the business. But one focus remained clear: do everything possible to keep every member of the Virginia Beer Co. team on the payroll.
“Once we got curbside takeaway operations established, our next focus was on coming out with as many can releases as possible to keep the ‘brew-thru’ refreshed. Our brewers had plenty to do on that front, but curbside ops didn’t demand as many hours for our front-of-house crew,” reflects Virginia Beer Co. Taproom Manager & Business Developer Luci Legaspi. “We had to brainstorm how to keep our team’s hours up without a taproom – so deep cleans, improvement projects, and renovations became a big part of our weekly routines.”