On Saturday, May 15th Playa Bowls, the Jersey Shore’s original Acai Bowl Shop will be bringing the bright and unique flavors of acai and pitaya, alongside fresh juices, oatmeal and more to the Tarrytown community in partnership with local entrepreneurs Kevin and Theresa Mulqueen. Playa Bowls Tarrytown will be located at 3 Main Street, Tarrytown, […]
Surf, superfruits and Salisbury: The Abby Taylor story
Abby Taylor grew up chasing the waves of New Jersey beaches, only to be followed by scenic surfing trips to Nicaragua, Panama, California, Hawaii and Costa Rica, each adding unique flavors to her pursuit of a coastal and healthy lifestyle.
As Taylor became immersed in the cultures and tastes of locals alongside fellow surfer and New Jersey native Rob Giuliani, inspiration soon struck.
After returning to their hometown of Belmar, New Jersey, the pair set up a makeshift stand on the sidewalk in front of a local pizza shop with a blender, patio table, fridge and freezer.
How Playa Bowls Stayed Unshakeable During COVID-19
The emerging brand built a franchise able to withstand the worst of the pandemic without any store closures.
Playa Bowl / NOAH FECKS
Rob Giuliani and Abby Taylor used the franchise model to not only accelerate growth, but also to establish a strong foundation of operators.
Last year was an unlikely time for any restaurant to celebrate major growth accomplishments. But in November, Playa Bowls did just that when it crossed into triple-digit unit count with a store opening in Darien, Connecticut.
This occasion was an indicator of the explosive growth that the New Jersey–based açai franchise has had since cofounders Rob Giuliani and Abby Taylor opened the first brick-and-mortar location in 2015.