LG changed its mind and will start selling Apple products in its stores
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아이폰으로 바꿔라 애플, 북미서도 LG폰 최대 20만원 보상
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Despite early rumors that Hyundai was set to finalize a deal, reports are now noting that LG Magna is now close to securing Apple‘s electric vehicle project. The joint venture between South Korean LG Electronics and Canadian automotive supplier Magna Internationalstarted December, 2020 has quickly risen in the EV industry with its inventive LG-Magna e-Powertrain already valued at $1 billion USD.
According to a source, “LG Magna e-Powertrain is very near to signing contracts with Apple under which they could handle the initial volume production of Apple EVs. Contract details are still being discussed.” The deal would simplify Apple’s push into the EV realm as LG Group affiliates (LG Display, LG Chem, LG Energy Solution, LG Innotek) are already into the Cupertino tech company’s supply chain. Meaning Apple will not have to worry about the supply of parts and production yields, shifting more of its focus on the marketability of the new venture.
Korean
LG Electronics, once the world s third largest smartphone producer, is quitting that particular market to focus on other activities.
At a loss
LG s smartphone division has been bleeding money for years, Belgian newspaper De Standaard reports: losses have accumulated to almost four billion euros since 2015. The company had already announced it was looking at its options last January, but has now decided to put a stop to the onerous division and hopes the divestment will be completed by July. In the last few years, LG s market share has nosedived from being the third largest producer worldwide to a mere 3 % share.