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Flash Coffee aims to digitalise Asia’s café sector on the back of $15m funding
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Flash Coffee, a Singapore-based coffee chain, raised $15m in its Series A funding round led by White Star Capital, a global tech investment firm. In total, the company raised $20m, backed by funding from other investors including Global Founders Capital, DX Ventures and Conny & Co. Armed with this funding, the coffee chain plans to expand its operations in Asia by adding 300 new outlets by the end of 2021, opening ten new stores every week. Currently, Flash Coffee has a presence in three countries, namely Singapore, Indonesia and Thailand, with a total of 50 stores.
Tech-enabled coffee chain to expand in the Philippines, six other markets this year
April 15, 2021 | 5:12 pm
Flash Coffee, a Singapore-based, tech-enabled coffee chain, announced that it raised $15 million in Series A funding in a round led by White Star Capital, with participation from investors including Delivery Hero-backed DX Ventures, Global Founders Capital, and Conny & Co.
The Series A round sets the total capital raised to $20 million, and will be used to expand the brand in 10 markets across the Asia Pacific this year, including seven new markets: Hong Kong, Taiwan, South Korea, Japan, Malaysia, the Philippines, and Vietnam.
The company aims to digitize the offline-dominated coffee industry with a consumer app that has a streamlined pick-up feature, loyalty program, personalized promotions, and interactive challenges. It also has a barista app that improves operational store efficiency and enables performance-based incentives for its baristas.