Character Group reports very strong first half year performance as turnover grows 44 per cent – ToyNews toynews-online.biz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from toynews-online.biz Daily Mail and Mail on Sunday newspapers.
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The Character Group has reported a “very strong performance” for the half-year ending February, 28 2021 with a turnover increase of 44 per cent to £74.5 million, and underlying pre-tax profit of £6.1m.
The toy firm has attributed the successful first half year trading to the strength of its portfolio of brands, with expectations for growth to continue through the second half of the financial year, and beyond Christmas 2021. The group has seen success in building sales growth momentum across both the international and domestic markets.
Goo Jit Zu is penetrating all major international markets, with distribution already achieved in more than 40 countries. The Character Group’s other major brands (Peppa Pig, Pokémon, Little Live Pets, Shimmer ‘n Sparkle InstaGlam, Stretch Armstrong, Fireman Sam, Scooby Doo) are also exceeding expectations.
● Following the successful alignment of its product offering with the rest of the Group, Character s Scandinavian business returned a profit
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● The Group has one of the strongest portfolios that it has ever taken to both domestic and international markets and this performance is expected to continue through the second half of the financial year and beyond Christmas 2021
● Character s top brands have all shown significant sales growth. Goo Jit Zu is now the Group s Number One brand and is penetrating all major international markets, with distribution so far achieved in over 40 countries. Other major brands ( Peppa Pig ,Pok émon , Little Live Pets
17th February 2021 .
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