The CTV ad measurement conundrum that creates more questions than answers In a complex landscape that includes streaming platforms and connected devices – all of which have their own approaches to media buying and ad measurement – it’s harder than ever for marketers to get a solid grip on how their ads are performing on CTV. So, here’s what you need to know about the current state of ad measurement in CTV, and what’s to come.
Connected TV offers countless benefits to marketers. Ad targeting is made simpler since advertisers have access to data about users’ category preferences and the shows they watch. This enables them to serve relevant ads to target audiences based on this information. And, of course, viewers have been binging streaming content, so there’s no question that the audience is there.
Fullscreen’s John Holdridge tapped to run Little Dot Studios’ U.S. business John Holdridge has been named managing director, U.S. of digital content agency and media network Little Dot Studios, effective immediately.
Based in Los Angeles, Holdridge was formerly Fullscreen’s general manager of . May 4, 2021
John Holdridge has been named managing director, U.S. of digital content agency and media network Little Dot Studios, effective immediately.
Based in Los Angeles, Holdridge was formerly Fullscreen’s general manager of brand services, overseeing a 300-person team that helped brands create, distribute, and monetize content on social.
In his previous Fullscreen positions as VP and SVP of the company’s video services team, he was responsible for growing the client base to over 100 Fortune 500 clients that included
Little Dot adds Fullscreen execs for US arm
All3Media-owned UK digital content prodco Little Dot Studios has appointed three execs from US multichannel operator Fullscreen for its American arm, including a new MD.
John Holdridge
John Holdridge, who was general manager of brand services at Fullscreen, has been named MD of Little Dot in the US.
The other two Fullscreen hires are James Norell, who has been named senior VP of business operations and strategy, and Jordan Benedict, who joins as senior VP of content development and creative strategy.
Norell spent nine years at Fullscreen and ended up as VP of distribution, while Benedict was there for eight-and-a-half years, rising to VP of accounts. Holdridge was at Fullscreen for more than nine years.
| 15 April 2021
TikTok has been the social media breakout star of 2020 and is now seeing use deployed by major sporting events and in the latest example of its popularity, the platform has found to have pulled in 18.5 million organic views across the inaugural X Prix of the Extreme E electric off-road racing series.
Extreme E aims to highlight the climate emergency that is affecting the whole world. By visiting five remote destinations this year, beginning with Saudi Arabia, followed by Senegal, Greenland, Brazil and Patagonia – all of which have been affected by the climate crisis - the series will shine a spotlight on the devastation caused by environmental issues, and encourage change, whilst leaving behind a long-lasting positive impact through its legacy programmes. Racers compete in an all-electric SUV, Odyssey 21, to promote the capabilities of e-mobility.
Press release content from Accesswire. The AP news staff was not involved in its creation.
T-Minus “Not Holding Back” with Aggressive Push into New Markets
February 4, 2021 GMT
ADELAIDE, AUSTRALIA / ACCESSWIRE / February 4, 2021 / Australia-based video ad agency T-Minus has launched a series of projects in line with what founder Austin Lovell has referred to as their “Master Plan.”
The plan outlines the company’s direction and objectives for the next 6-12 months, and a more broad look at what the future of T-Minus will look like. New ventures in other direct-response advertising mediums, as well as extending their presence in e-commerce top the list. New projects in education round out the pack.