| 15 April 2021
TikTok has been the social media breakout star of 2020 and is now seeing use deployed by major sporting events and in the latest example of its popularity, the platform has found to have pulled in 18.5 million organic views across the inaugural X Prix of the Extreme E electric off-road racing series.
Extreme E aims to highlight the climate emergency that is affecting the whole world. By visiting five remote destinations this year, beginning with Saudi Arabia, followed by Senegal, Greenland, Brazil and Patagonia – all of which have been affected by the climate crisis - the series will shine a spotlight on the devastation caused by environmental issues, and encourage change, whilst leaving behind a long-lasting positive impact through its legacy programmes. Racers compete in an all-electric SUV, Odyssey 21, to promote the capabilities of e-mobility.