Kia Sorento Large SUV COTY
• Kia s latest Sorento was the Large SUV category in 11th Women s World Car of the Year Awards.
• The competition is voted for by 50 female motoring journalists from 38 countries.
• The Sorento s win follows on from Kia s category wins for its XCeed and Soul EV models in 2020.
The Kia Sorento claimed the win for the best large SUV at the 2021 Women s World Car of the Year (WWCOTY) awards.
The South Korean carmaker continued its impressive showing at the awards, following 2020 s wins category wins for XCeed (Best Urban Car) and Soul EV (Best Green Car).
The WWCOTY winners are chosen from an all-female panel of experts who examine each of the nine category winners further and take a final vote to determine a single overall winner, which will be announced on March 8.
Kia Sorento crowned Best Large SUV at Women s World Car of the Year
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Kia will seek to boost Europe market share in 2021
Reuters
Kia aims to further increase its Europe market share this year but will revise its goal if the coronavirus pandemic is not brought under control, its top European executive said.
We are off to a rough start but if the current wave doesn t go beyond February and we can see a recovery in March, then we can still save the year, Kia Europe Chief Operating Officer Emilio Herrera told
Automotive News Europe.
Kia will move to be more realistic if the pandemic does not ease, Herrera said.
Kia s vehicles sales fell 17 percent to 416,715 in 2020 in the EU, EFTA and UK countries in a market down 24 percent, according to data from industry association ACEA. Its market share grew to 3.5 percent from 3.2 percent, almost matching its sibling brand Hyundai, whose share remained stable at 3.6 percent.