Instead of a run-of-the-mill press release, Kia took to the sky with a record-breaking pyrotechnic display in Incheon, Korea, to present its new logo.
Said to feature ‘symmetry’, ‘rhythm’ and ‘rising’ elements, it represents the automaker’s ambitions to nab a leading spot in the future mobility industry by pressing the hypothetical reset button and reinventing itself, with emphasis on the launch of new electric vehicles and the introduction of mobility services, among others.
“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said the brand’s President and CEO, Ho Sung Song.