How to improve data collection and use
With Apple s iOS 14 update in the wild, it s time for digital marketers to evaluate their current plans and explore new strategies. Rather than relying on targeted advertising through app data tracking, this allows companies to engage with users in new ways including making more personalized connections. These new strategies can help brands develop relationships and communities among consumers, instead of implementing disconnected or impersonal ads. Here s how.
Kristina: What steps or strategies should businesses adopt for data/data privacy moving forward?
Steffen Schebesta, CEO, Sendinblue: Digital marketing is a broad category that goes beyond traditional, targeted advertising. There are many great ways to connect and engage with consumers, and many methods will be more effective than personalized ads that consumers may never see. There are several other strategies that can be elevated instead, like email marketing, SEO, SEA, social media
Top 3 tips to improve mobile strategy in 2021
As 2020 showed, mobile is going nowhere, and as consumers have become more comfortable ordering via mobile it will become even more important to marketers, merchants, and brands heading into 2021 and beyond. Here are three tips to improve mobile strategy.
First, be shoppable Instead of guessing how your campaigns are impacting your bottom line, using new features on platforms like Instagram and Pinterest will make purchasing a product seamless, said Keith Bendes, Head of Brand Strategy, Linqia.
Second, put influencers in motion With over 850 million monthly active users on TikTok, brands should include video formats within every campaign. As platforms evolve, brand marketers will want to encourage influencers to use authentic videos, such as TikTok, Reels, Instagram Stories and IGTV to connect with followers, said Bendes.