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Sometimes, the smallest things can make the biggest difference. Southwest Airlines is challenging its customers and crew to complete one million acts of kindness in celebration of the major airline’s 50th anniversary this year. On Feb. 17 – otherwise known as Random Acts of Kindness Day – Southwest announced the campaign, inviting its personnel and the public to sign the so-called Kindness Pledge and commit to doing something good for someone else. Employees got a head start on the challenge in mid-January, already logging over 62,000 good deeds since. (Southwest Airlines) Whether participants bring a meal to a neighbor, help clean a local park or write someone an uplifting note, every signature on the official pledge and good deed shared on social media with the hashtag #HeartinAction will count towards the larger goal, a news release explained. Southwest hopes the challenge will hit one million acts of kindness by Dec. 31.

United statesBryan llenasLinda rutherfordUs department of defenseUnited airlinesHonor flight networkUnited negro college fundTeam rubiconStudent conservation associationSouthwest airlinesRonald mcdonald house charitiesHispanic heritage foundationFox newsRandom actsKindness dayKindness pledge