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Gillette® Announces the Return of the Gillette Gaming Alliance – Consumer Electronics Net

1 month ago Top Global Gaming Streamers Unite to Entertain Fans in New Ways BOSTON–(BUSINESS WIRE)–Gillette (NYSE: PG), the world’s leading expert in men’s grooming and pioneer in gaming and esports, announced today the return of the Gillette Gaming Alliance – a team of global streamers selected to represent the brand and create content for audiences worldwide. Gillette is leveling up the program in its third year, evolving its global approach to form an elite team of streamers from around the world. This year’s Alliance will be comprised of 11 streamers who will be creating custom content streams for their specific regions on Twitch, YouTube, and social media platforms.

Procter & Gamble: Gillette Announces the Return of the Gillette Gaming Alliance

Top Global Gaming Streamers Unite to Entertain Fans in New Ways Gillette (NYSE: PG), the world's leading expert in men's grooming and pioneer in gaming and esports, announced today the return of the

Why razors aren't center stage at Gillette and Schick

Close icon Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. Big razor is looking beyond blades. Araya Doheny/Getty Edgewell relaunched its Schick Hydro brand Tuesday with an emphasis on grooming, not just shaving. It s the latest move by a major razor maker to diversify grooming into areas like skincare. More men are keeping their beards during the pandemic and razor M&A is off the table, experts say. One year ago, Edgewell Personal Care, maker of Schick, was set to create a new razor powerhouse to challenge Procter & Gamble s Gillette. 

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