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Madewell CMO Derek Yarbrough said the goal of Madewell Fam is top-of-the-funnel brand marketing and awareness, focused on appealing to the values and causes that are important to the brand's audience. Madewell selected four influencers, all of whom had worked with the brand before, to be part of the inaugural class of the program. Each quarter, four more ambassadors will be chosen and added to the program. Each ambassador has a specific cause they’re passionate about, ranging from body positivity to climate activism, which Madewell will use its platform to boost.

Gabrielle richardsonLeah thomasChinae alexanderMadewell famJessica kirbyLibby wadleMary aldereteJ crew groupPublic relationCulture reportகேப்ரியல் ரிச்சர்ட்சன்லியா தாமஸ்ஜெசிகா கர்பீலிபி வாதிலேஜு குழுவினர் குழுபொது உறவு