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‘KroGO’ carts enable users to scan and pay for items to avoid checkout lane
The Kroger Co., the largest U.S. supermarket operator, is piloting an artificial intelligence (AI)-powered “smart” shopping cart from New York-based Caper Inc.
Caper announced the partnership with Kroger on Tuesday.
Branded as “KroGO” by Kroger, the Caper Cart has been quietly tested at a Kroger-banner store in Cincinnati since last October. The technology enables shoppers to scan items and pay directly via the cart, eliminating the need to wait in line at the checkout area.
“We began testing KroGo, a new smart shopping cart powered by Caper, at one store last fall in the Cincinnati area,” a Kroger spokesperson said in a statement. “KroGo offers customers a seamless shopping experience where they can scan items and pay, all on the cart. Our expansion plans will be guided by insights from our customers and associates.”