25th January 2021
Kombucha brand The GUTsy Captain has launched a Zero sugar and Zero calorie range, aiming to reach the growing number of consumers looking for healthier drinks.
The Zero range includes six flavours – Original, Ginger & Lemon, Pomegranate, Watermelon & Mint, Passionfruit and Raspberry.
There are three different pack formats – 250ml can, 400ml and 1L PET bottles and 300ml glass bottles – available across grocery multiples, health and convenience retailers, including Holland & Barrett.
Chief Marketing Officer Inês Freitas said: “We know our Kombucha range has already won over consumers for its taste – winning awards at the recent Aurora International Taste Challenge and the Great Taste Awards. In fact, 68% of consumers who tried Zero in a recent taste panel stated they would drink more Kombucha now that there is a zero-sugar option, while over six in ten go on to say that the new Zero range tastes good to excellent and say they will buy it. This has give