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Imperva to ditch direct sales in favour of full channel model in Australia
Imperva to ditch direct sales in favour of full channel model in Australia
Looks to replicate channel model from Asia in Australia.
Micheal McCullough (Imperva) Credit: Imperva
Cyber security solutions vendor Imperva has decided to hedge its bets on an almost 100 per cent channel model in Australia, 12 years after first launching in the market.
As of now, the vendor intends to transact all but two clients via local channel partners, with its recently signed distributor Nextgen Group assisting in the legwork.
The move forms part of Imperva’s ongoing global growth strategy and intends to replicate the success of the channel-focused model in China, Japan and Southeast Asia.
Cybersecurity vendor Imperva will be transacting all business in Australia through channel partners, apart from “a couple of large legacy direct customers,” according to a statement from Nextgen, the vendor’s local distributor.
The expansion of this model to Australia follows its success in China, Japan and Southeast Asia for the company.
Imperva said that its investment in the channel-first strategy is a fundamental element in maintaining global momentum.
In addition, the vendor appointed a new global vice president of strategic growth in March, Micheal McCullough who moved to the role following 8 years at Akamai.
The company also recently named George Lee as its new vice president for APJ.