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#BehindtheMask: Candice Thomas, marketing executive at Cape Union Mart Group

Candice Thomas, marketing executive at Cape Union Mart Group, tells us that what s really behind her mask is a fierce female who loves bubbly a little too much, takes life a little seriously, but knows the importance of working hard and balancing that out with some good fun! So, Candice, you’re Cape Union Mart Group’s marketing executive. Tell us more about your role and what it is you do exactly on a day-to-day basis. I have the great privilege of leading like-minded people in the business. My role oversees the marketing department which consists of brand, digital, visual merchandising, design and photography. From concept development to fruition, the feeling of launching a new campaign or product never gets old. Like any Marketer, if we re not applying our minds to strategy, we re diving into budgets or dealing with the beast that is retail. To add, Cape Union Mart has a stable of brands namely, K-Way, Old Khaki, Poetry, Tread+Miller, and Keedo. We switch brand hats multipl

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