Industry pros discuss the incentives behind the union of Integral Ad Science and Publica, its potential to shape the future of measurement, and challenges to overcome.
Adtech experts on why IAS purchased Publica and the future of CTV measurement prweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweek.com Daily Mail and Mail on Sunday newspapers.
How will GrabAds use its first-party data in a post-cookie world? thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.