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A better understanding of tourist market segmentation in Hong Kong is the key to boosting repeat visits according to Professor Cathy Hsu of the School of Hotel and Tourism Management of The Hong Kong A better understanding of tourist market segmentation in Hong Kong is the key to boosting repeat visits according to Professor Cathy Hsu of the School of Hotel and Tourism Management of The Hong Kong Polytechnic University and her collaborator Soo Kang. In a study recently published by the Journal of Travel Research, the pair identified six distinct market segments for inbound tourists in Hong Kong, each with its own travel characteristics and post-trip perceptions that can be targeted by marketers.

United statesHong kongHong kong international airportHong kong generalCathy hsuSoo kangSchool of hotelHong kong polytechnic universityJournal of travel researchProfessor cathy hsuTourism managementTravel researchMainland chinaஒன்றுபட்டது மாநிலங்களில்ஹாங் காங்ஹாங் காங் சர்வதேச விமான