Downloads
From King Arthur to Indiana Jones, tales of the hunt for the Holy Grail are legion. The mystical artefact, which made its first appearance in a late 12th century poem by Chrétien de Troyes and which Robert de Boron subsequently claimed was Jesus Christ’s drinking vessel from the Last Supper, has since made countless appearances in literature, art, music, TV shows, movies and even video games. But it continues to prove elusive – much like the most sought after treasure of the food world, the ultimate healthy snack.
Indeed, the Holy Grail of snacking – a product that doesn’t pile on the pounds, boosts wellbeing, keeps you fuller for longer and delivers on indulgence – has turned into something of a quest for suppliers. And their search has become even more urgent of late, with a government crackdown on high fat, salt and sugar (HFSS) products looming. From April 2022, those items will face strict advertising restrictions under plans confirmed in the Queen’s Spe
Subscribe
FREE BROADCAST EVENT: Hear the European Snacks Association, Mars Edge and more discuss active nutrition and healthy snacking By Oliver Morrison Register now for FoodNavigator’s FREE broadcast summit, Positive Nutrition: Healthy Innovation for the Mass Market. Over four days of content, we’ll examine how innovation can be leveraged to deliver population health benefits and tap into rising demand for healthier food.
Consumers are demanding two things: more snacking opportunities and healthier snacks. This provides a sector ripe for innovation.
Day Three of FoodNavigator’s 2021 broadcast summit,
Positive Nutrition, will include two-hours of content focused on the topic of