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Cannabis accessories are getting the luxury treatment, from US$800 (NZ$1,114) bongs designed by artists to $600 (NZ$835) bespoke tabletop lighters and $300 (NZ$417) vanity trays. These upscale products are catching on in the US as stigmas around marijuana dissipate and its consumers seek to show off cannabis culture. The items are meant to be proudly displayed and double as home décor and art, rather than paraphernalia that s stashed away when company arrives.
Kyle Grillot/Bloomberg
Glass bongs and marijuana pipes are displayed for sale inside the High End at Barneys New York in Beverly Hills, California. For a very long time, the only choice that a consumer had was inside the stoner meme, or the stoner-centric world, said Nidha Lucky Handa, CEO of cannabis brand Leune, which is in part backed by NBA stars Carmelo Anthony and John Wall. Does that describe every consumer? No, not even close.
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“For me, alcohol wasn’t a bad thing. People made money and supported their families on this. I always thought that vices weren’t as bad as people thought they were,” she said to NBC New York.
Dockery was listed among Forbes 30 Under 30 list last year, and her ambition continues to grow, particularly in her hometown as New York legalized recreational marijuana on March 31.
To her, the first and foremost impact of legalization is decriminalizing marijuana possession and expunging nearly 160,000 prior convictions.
“The most important thing about legalization is that it has the potential to reverse mass incarceration,” she said.