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Research led by the universities of Kent and Oxford has found that fans of the least successful Premier League football teams have a stronger bond with fellow fans and are more fused with their club than supporters of the most successful teams.
The study, which was carried out in 2014, found that fans of Crystal Palace, Hull, Norwich, Sunderland, and West Bromwich Albion were found to have higher loyalty towards one another and even expressed greater willingness to sacrifice their own lives to save the lives of other fans of their club. This willingness was much higher than that of Manchester United, Arsenal, Chelsea, Liverpool or Manchester City fans. A decade of club statistics from 2003-2013 was used to identify the five most consistently successful and the five least successful clubs in the Premier League.